
Primitive just released a pair of New Era hats just in time for fall. “The crown on the fitteds consist of melton wool, while the tops of the visors are constructed of a Fall-friendly plaid flannel. Both hats feature our classic branding along with coordinating under-visors. A breathable mesh lining was added to maintain the hat’s structure. Available now in Olive or Navy.” Yah dig!
Threads
2
Sep 10
Primitive x New Era_”Melton Plaid” Hat
27
Aug 10
Undefeated_Fall Collection 2010

Undefeated presents the first part of their new Fall 2010 Collection. The line-up includes t-shirts, longsleeves, New Era caps, mesh caps, denim and lots of accessories. The accessory line-up has grown a lot compared to previous seasons and includes a flashlight, backpack, wallet, pouch, lighter and more.
15
Jul 10
Acapulco Gold_Fall 2010 Preview
Here is a peek at the Acapulco Gold fall collection. We are definitely digging the AG Party Bear camp cap and tee, Wolfpack snapback and Tylson tee. Duck hunter style.
14
Jul 10
Alife Summer Tee’s
Here is a peek at some of the summer t-shirts Alife is slanging this year. You can view and purchase all of them via theupset.com. Why say no?
12
Jul 10
HUF_Footwear Commercial #12
We are so ready for these to hit the pavement. Peep more via HUF.
2
Jul 10
Oakley_Purple x Clear Frogskins
Fiji water grand-daddy purp. Get the jump on these optics here.
2
Jul 10
O’Neill x Surfrider_Oil and Water Don’t Mix

“As a response to the ridiculously horrible oil spill in the Gulf, O’Neill and the Surfrider Foundation have printed this limited edition “Oil and Water Don’t Mix” t-shirt. With that simple message on one side and an image of a crossed out oil rig on the other, the shirt makes it pretty clear how the Surfriders feel about the situation and all proceeds from the shirt will go to their “Not The Answer” campaign which monitors whats happening in the Gulf and hopes to stop all offshore drilling alltogether. The shirt drops exclusively at ONeill and Killerdana today.” — via the Radcollector
19
May 10
Benny Gold Spring/Summer 2010 Tees

We recently featured the new Benny Gold brick and mortar location in San Fran, so here is a follow up sampling of the Benny Gold Spring/Summer 2010 tee-shirt lineup. All about the come up.
12
May 10
Crooks & Castles 2010 Summer Accessories

Crooks & Castles accessories just dropped for the up coming summer. Pick up these add-ons via Flavor Park. The coupe look piegon toed…we be in a different mode. Get your hater blockers on.
4
May 10
DVLP Clothing_Spring 2010 Artist Release

Our good friends over at DVLP Clothing have allowed us the privilege to take a peek at their first edition from the Artist Release June 2010 Soft-good Pack. The June soft-goods lineup features the work of Jon Strieby. Stay tuned in the months to come as we can expect many more of these ripe collaborations. Big Ups to DVLP for putting in work at the grassroots level since 2004! Support.
30
Apr 10
Louis Vuitton Must Die Necklace x Lasse R. Jensen
Danish designer Lasse R. Jensen, in collaboration with goldsmith Mikkel Thorson, has created this art-piece titled ‘Louis Vuitton Must Die.’ A nod to luxury culture and the economics of high profile brands, this necklace demonstrates Jensen’s ability to generate commentary and criticism while succeeding the production of something that’s aesthetically minded.
28
Apr 10
Dave’s Quality Meat x Suekwon Shoot_Spring 2010

Below is a taste from the recent DQM Spring 2010 collection photo shoot. Props to Suekwon for having the keen eye. If you’re trying to re-UP on your t-shirt game check out the 15% off sale this weekend only via the DQM webstore. More pics after the click.
27
Apr 10
Benny Gold_Brick n’ Mortar Store

Benny Gold has been wreckin’ shop on the scene since 2001 working with the likes of HUF, Mash, and Nike. In addition to adding his own flavor to other brands he has established his own clothing line, ”Benny Gold”, which is sold worldwide at select retailers. So it is definitely suitable that the Benny Gold retail store and design firm opened its doors this past weekend in San Francisco. Take a more in depth view at the locale below, and be sure to drop by and see what’s on the menu. Props.
26
Apr 10
Worst Performance Ever on SNL X MGMT
In one of the worst performances we’ve ever witnessed of any band on Saturday Night Live, the members MGMT all donned their blouses and sport coats and proceeded to have a funny face and awkward pose contest while lip syncing over a lost Beatles’ track…but we’ll allow to you to judge for yourself. Spoiler alert: it blows.
31
Mar 10
Dave’s Quality Meat_Spring Tee Shirts

The fellas over at DQM steadily bring the heat with their seasonal lineups. Simple & legit. Check out the Spring ’10 tee-shirts below, and look for them at select retailers and online soon. Keep moving.
31
Mar 10
Mighty Healthy x New Era_Fisherman Hat

Lake ready? Peep this new Fisherman’s cap from Mighty Healthy & New Era.

































































































